For its 7th consecutive year at CES, YuMe is excited to introduce our clients and partners to the cutting-edge technologies and digital innovations that are influencing advertising today.
From connected devices to connected, multi-screen campaigns, let us be your guide at the world’s largest consumer electronics showcase, as we offer key insights to help amplify your digital marketing initiatives for 2018.
Discover the Power of Me Marketing
Brand marketers are recognizing that now more than ever, a consumer’s relationship with the media they consume is uniquely their own. The way a consumer interacts with your brand should be personalized, too.
At CES, YuMe is ushering in the era of “me marketing.” We’re bringing to life an immersive customer experience to showcase how data signals are captured across various digital touchpoints and how marketers can use these data for more personalized targeting, measurement and attribution. We’ll highlight new people-based marketing tools that help brands deliver video campaigns designed for mass personalization.
We’re also previewing an innovative, new shoppable video ad concept for Advanced TV that would allow viewers to instantly purchase featured products via their remote. “Shoppable media” is certain to be a buzz term at this year’s event. We’ll share insight into opportunities this tech can bring to advertisers and audiences.
Choose your own adventure when you stop by to visit YuMe’s Innovation Lounge. Be our guest as we bring the customer experience to life, culminating in a football party. Then, put your feet up and take a relaxing break from the craziness of the show floor. Or, if you need a boost to power through the rest of your day, choose a cup of coffee for a caffeine jolt!
For an in-depth look at the hottest innovations from tech giants to start-up pioneers, YuMe will lead a series of floor tours in the Main Hall at Tech East. We’ll visit with Cisco, Ford, GM, Intel, LG, Samsung, Sony and others to experience the latest in connected devices, smart TVs, mobile devices, AI, AR, VR, home automation, smart cars and IoT.
During your tour, YuMe’s executives will illustrate the potential growth in each of these markets, and more importantly, explain how that potential growth may impact consumer behavior and marketing strategy. You’ll leave with a heightened understanding of how brands can incorporate these consumer trends to deliver more resonant and captivating marketing campaigns.
Forward-Looking Statement This post contains forward-looking statements. In some cases, you can identify forward-looking statements by the words "may," "will," "expect," "intend," "plan," "objective," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue" and "ongoing," or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to growth in certain markets and marketing strategies. These forward-looking statements are subject to risks and uncertainties, assumptions and other factors that could cause actual results and the timing of events to differ materially from future results that are expressed or implied in the forward-looking statements. These risks are discussed under "Risk Factors" in YuMe’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2017 that has been filed with the U.S. Securities