Connected TV device usage is well known for the US population, but the subset of device usage in parent households is less well understood. YuMe polled approximately 600 families to understand how families are watching television together. YuMe found that (97%) of family households include children in their regular CTV viewing habits, and that brand messages aimed at parents are more likely to resonate. In addition, 71% of respondents agreed that brands focused on parents are more likely to interest them.
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