The 360° Effect | Understanding Immersive Video Research

March 13th, 2018

A new study from YuMe by RhythmOne, MAGNA and IPG offers consumers' perspective on 360° video advertising from innovative brands BMW, Royal Caribbean and PBS. The companion report, The 360° Effect: Understanding Immersive Video, highlights strong consumer interest in 360° brand videos, with high expectations for fun and excitement. Brands can use 360° video ads to drive brand KPIs, particularly higher purchase intent, provided they properly incorporate brand messages to encourage higher recall.