Is the Future of TV Connected?

Connected TV use is clearly on the rise. Nearly three in four US consumers use connected TV devices daily, per our latest study commissioned with Nielsen. The research is a follow up to a 2013 CTV study, and charts the category’s growth as well as consumer behavioral shifts. Advertisers must appeal to today’s connected consumer, by factoring in device preference and behavior, and by elevating the role of CTV in cross-screen campaigns.