The Science Behind YuMe's Audience Segments

TV is now viewed across multiple screens and through multiple platforms, which has led to the discovery of more diverse content for the consumer, creating more and more fragmentation for the advertiser. With TV consumption evolving, brand advertisers must also adapt to reach their target audience. In this next generation of TV advertising, advertisers need to mix TV with digital video. Advertisers need accuracy in targeting their intended audience, otherwise ad dollars may be wasted on the wrong audience. Learn how YuMe’s Audience Segments solves the problem of audience fragmentation, delivering video ads to the right audience on the right device at the right time while simultaneously helping you find even more brand-receptive viewers at TV-scale reach.