With the rise of digital online video, video inventory has never been more plentiful. Yet audiences are increasingly more fragmented and stagnant CPMs for digital video inventory are threatening online publishers’ margins. With advertisers and marketers looking for more sophisticated audience-based targeting, publishers can move ahead by focusing on who their audiences are, and not just what they do. Learn why you should adopt first-party insights and how YuMe’s Audience-Aware SDK™ with Audience Insights can help you discover new audiences you didn’t even know you had and generate more revenue.
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