YuMe, in conjunction with Frank N. Magid Associates, Inc., released results of an extensive survey on the future of Connected TV in the marketplace. The study includes insight into rapidly-growing adoption rates, analysis of components in the broader Connected TV environment, and many details about Connected TV and Smart TV adopters and their preferences. Conducted as a follow up survey to YuMe's August 2012 survey, this online survey of 1,500 U.S. consumers ages 12 and older in November 2012 explains that the movement to connect televisions to the Internet continues to demonstrate steady growth.
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