Pre-Roll Is The Most Informative And Engaging Video Ad Format, According To Scientific Media Trial

As brands continue to identify the most impactful video advertising formats, pre-roll remains a solid, formidable platform. Compared to mid-roll and outstream, pre-roll is considered the least interruptive across mobile, most engaging, and has the highest value exchange. In addition, coupling a pre-roll ad with a less robust ad format, such as outstream, can boost ad recal significantly.