How Much is Enough: The Impact of Frequency on Video Advertising


Optimal video ad frequency is the subject of frequent debate. YuMe analyzed point-in-time data from Kantar Millward Brown's MarketNorms database to identify the correlation between online video ad frequency with brand awareness and purchase consideration. Incremental exposure to video ads can lead to higher brand metrics. On average, for purchase intent and brand favorability ads are most effective at a minimum of nine exposures.