Connected TV is a game changer in the transformation of television viewing. But is it a friend or a foe to traditional TV? In a Nielsen study commissioned by YuMe we examine the impact of CTV device introduction on TV viewing households. Similar to a rising tide lifting all boats, the study finds that CTV diversifies existing TV without losing viewing time and expands diversity in TV viewing options.
©2018 YuMe Inc. All Rights Reserved. YuMe logo is a registered trademark of YuMe Inc, a wholly-owned subsidiary of RhythmOne, plc.